In India not all sports get viewership as cricket takes up a major portion of sports viewership. If the viewership for the sport is low, then that particular sport will get less sponsorship/funds and eventually the cash inflow in that sport gets hampered. With less cash, the growth of the sports has limitations.
We aim to have India’s medal tally in Olympics and individual sports tournaments go up 10x in the next 4 years by bridging the gap in viewership of not so popular sports where India is prospering.